For Major League Soccer, I designed a bold print campaign to promote the launch of their updated mobile app. Working with Evo Films, I created a visually striking concept centered on the tagline "LIVE YOUR COLORS."

The print campaign features black and white photography of diverse fans with their team colors applied as vibrant face paint, creating immediate visual impact across various print formats. This high-contrast approach symbolizes how fans literally wear their team loyalty while highlighting the app's personalization features.

Central to each composition is the MLS app interface displaying the "Pick Your Favorite Club" screen, positioned between enthusiastic supporters. This layout effectively communicates the app's core functionality while maintaining strong visual appeal.

The campaign was implemented across multiple print touch points including posters, transit displays, billboards, and banners. Each execution maintained consistent visual language while adapting to different team color schemes, creating a unified yet locally relevant campaign that successfully introduced the evolved MLS app to fans across different markets.