
Project:
Utopia
Role: Design.
While collaborating with the creative team at Elastic, I developed a visually striking concept for the opening sequence of "Utopia," an adaptation of the acclaimed British thriller series for Amazon Prime. The project, helmed by writer Gillian Flynn, required translating the cult graphic novel conspiracy narrative to an American context while preserving its distinctive edge.
My approach employed microscopic cinematography and symbolic imagery, creating a haunting visual metaphor through a series of hypodermic needle close-ups containing ominous reflections of historical disasters. The sequence juxtaposes the clinical precision of laboratory tools with apocalyptic imagery, utilizing comic book panel layouts to mirror the graphic novel central to the show's plot. This visual structure creates a narrative rhythm that hints at the mysterious manuscript that draws ordinary people into extraordinary circumstances.
The distinctive visual motifs—including the rows of white rabbits that frame character names with rainbow-hued typography—create an unsettling contrast between innocence and menace. The comic book boxes transition between microscopic imagery and larger narrative elements, culminating in the reveal of the title "UTOPIA" in glowing text. The sequence effectively establishes the show's exploration of idealistic visions with dark underpinnings, blending scientific imagery with comic book aesthetics to introduce viewers to this complex world of conspiracy and hidden truths.











