Project:
Toyota
Role: Art Direction, Design and Animation.
Toyota tasked us with reimagining the traditional product demo for Toyota's feature vehicles. Rather than the usual car visualization, we opted for whimsical visual metaphors paired with a minimalistic yet beautiful illustration style to spotlight each vehicle. The focus was on creating engaging 15-second narratives that connected the features to Toyota's lineup using animated illustrations, centered around a single still image of a car. This creative and humorous take aimed to make the product demonstrations both informative and entertaining.